多年的策划设计实践，天使眼的创始人李沐阳先生归纳总结了一套独特的品牌公式：《 一+一等于王 》若把品牌简化成一个王字的话，那王字的上一横为天，即（趋势与策略），下一横为地即（核心竞争力基础），中间为人力，即（意识与细节执行力） 。很多品牌怎么折腾也始终做不太大，其实就是没有完善好这个品牌公式。这就如王字缺少代表高度的上一横，永远是个土， 缺少代表基础核心竞争力的下一横，永远是个干， 就算具备以上两横缺少了人的意识与执行力，结果也还是个二，所以，能成为王者的品牌，构思上一定要宏观，执行上要足够细微。这便是《 一+一等于王 》这套品牌公式的核心基础，完整来自于宏观，完美来自于细节，完胜来自于核心。
Years of planning and design practice, Mr. Li Muyang, the founder of Angel Eye, summed up a unique brand formula: "One + one equals king" if the brand is simplified into a king character, then the upper part of the king character is the sky. That is (trends and strategies), the next horizontal is the ground (core competitiveness foundation), and the middle is manpower, that is, (awareness and detailed execution). Many brands have never been too big no matter how much they toss, in fact, they just haven't perfected the brand formula. This is like the lack of the upper level representing the height of the word king, it will always be a soil, the lack of the next level representing the basic core competitiveness, and it will always be a master. Even if the above two levels lack human awareness and execution, the result will still be Second, for a brand to become a king, it must be macroscopic in concept and subtle in execution. This is the core foundation of the brand formula "One + One Equals King". It comes from the macro, perfect from the details, and victory from the core.
